Privacy Policy

Last updated: June 2026

This privacy policy explains how Best Things To Do In London ("we", "us", "our") collects, uses, and protects information when you visit bestthingstodoinlondon.com.

Information We Collect

Analytics

We use Google Analytics 4 (GA4) to understand how visitors use our site. GA4 collects anonymised information including: pages visited, time spent on pages, general location (country/city level), device type and browser. We have configured GA4 with IP anonymisation enabled. Google's privacy policy applies to this data: policies.google.com/privacy.

Cookies

We use the following cookies:

Google Analytics cookies (_ga, _ga_XXXXXXXX): Used to distinguish users and sessions. Expire after 2 years and 24 hours respectively.
Cloudflare cookies: Our hosting provider Cloudflare may set cookies for security and performance purposes.

We do not use advertising cookies or sell your data to third parties.

Affiliate Links

This website contains affiliate links to third-party services including GetYourGuide, Viator (Tripadvisor), and Booking.com. When you click these links and make a purchase, we may earn a small commission at no additional cost to you.

These third-party services have their own privacy policies and collect data independently when you visit their sites. We recommend reviewing their privacy policies before making a purchase.

How We Use Your Information

We use analytics data solely to understand what content is most useful to our visitors and to improve our site. We do not use this data to identify individuals.

Data Storage and Security

This website is a static site. We do not operate our own databases or servers that store personal data. Analytics data is held by Google on their servers. Our site is hosted by Cloudflare Pages.

Your Rights Under UK GDPR and GDPR

You have the right to:

Access the personal data we hold about you
Request correction of inaccurate data
Request deletion of your data
Object to processing of your data
Opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on

Third-Party Links

Our site contains links to third-party websites. We are not responsible for the privacy practices of these sites and encourage you to read their privacy policies.

Children's Privacy

Our site is not directed at children under 16. We do not knowingly collect data from children.

Changes to This Policy

We may update this policy from time to time. The date at the top of this page shows when it was last updated.

Contact

For privacy-related enquiries, please contact us at: hello@bestthingstodoinlondon.com